CV

Contact Information

Name Alicia Vanderpool
Professional Title Designer & Marketing Partner
Email umbreonica@gmail.com

Professional Summary

Experienced digital marketer with a demonstrated history of working within the design field. Specialized in graphic design, social media management, and marketing, with experience in generating new sales leads.

Experience

  • 2022 - present

    Mason, MI

    Digital Marketing Specialist
    AP Lazer
    • Managed social media publishing across Facebook, Instagram, and YouTube, ensuring brand consistency and platform best practices.
    • Partnered with leadership to align social content with business priorities, product launches, and sales initiatives.
    • Actively managed community Facebook groups, driving lead generation through authentic engagement and product education.
    • Led end-to-end content creation, including graphic design, photography, and video production optimized for each channel.
    • Produced physical product samples for marketing campaigns, trade shows, and live demonstrations.
    • Served as on-camera brand face for livestreams and tutorials, supporting audience engagement and performance optimization.
  • 2022 - present

    Lansing, MI

    Graduation/Wedding Photographer
    Tanda Create LLC
    • Consulted one-on-one with clients to define photography needs, schedule sessions, and finalize image sales.
    • Executed professional studio lighting, posing, and post-production editing for diverse clients.
  • 2021 - 2022

    Lansing, MI

    Preschool/Studio Photographer
    Lifetouch
    • Captured high-quality photographs of children, adults, and pets using professional camera gear and lighting setups.
    • Managed the full client experience, including posing and executing the sale of photo packages.
  • 2021 - 2021

    Lansing, MI

    Print and Customer Service Supervisor
    OfficeMax
    • Developed graphics for store events and assisted clients with custom print project design.
    • Established department procedures, resolved customer complaints, and managed team performance.
  • 2019 - 2020

    Ann Arbor, MI

    3D Generalist
    Thingsmiths LLC
    • Led the sculptural design department, creating high-quality 3D models using Zbrush and Maya.
    • Cooperated with design engineers to optimize project files and operated 3D printing equipment.
    • Managed client communications, project scheduling, and planning via ZenDesk.
  • 2016 - 2019

    Ann Arbor, MI

    Digital Fabrication Studio Assistant
    University of Michigan
    • Operated and maintained lab equipment including CNC routers, 3D printers, and laser cutters.
    • Guided students in file preparation and machine operation while developing example projects for studio use.

Education

  • 2015 - 2019

    Ann Arbor, MI

    BFA
    University of Michigan, Ann Arbor
    Art and Design

skills

Design & Creative: Illustration, Graphic Design, Photography, Videography
Management: Social Media Management, Community Management, Team Management
Software: Adobe Photoshop, Illustrator, Canva, Lightroom, Premiere Pro, InDesign, Meta Business Suite, HubSpot